• Free Lunch & Learn: Build high-quality teams with remote talent
  • Next Session: 18 March | 12pm
Save Your Seat
  • Free Lunch & Learn: 18 March | 12pm
Save Your Seat
Book a call

Sian Passanah

I am an enthusiastic, vibrant digital marketing specialist, passionate about helping brands establish their footprint and presence in the digital space. I have over 10 years of experience in marketing, working within various industries, and I have extensive experience (and a particular love) in content creation and strategy. I love to work with my clients by plotting out their marketing goals and paying close attention to executing all strategies to the highest quality.

Download PDF
Sian Passanah Profile Picture resized
Download PDF

Skills and Experience

Technical skills & Software tools

Meta & Instagram
TikTok, X (Twitter) & YouTube
LinkedIn
HubSpot
WordPress & WooCommerce
ChatGPT & Blaze

Professional
skills

Digital Marketing Strategy & Execution
Social Media Strategy & Execution
Email Marketing Strategy & Execution
Content Marketing Strategy
eCommerce Strategy
Website Updates, Copy and Content
Brand Strategy & Development
Marketing Automation
Community Management
Lead Nurturing Campaigns
Lead Generation Strategies & Funnels
SEO Copywriting
Market Research
Competitor & Industry Analysis
Public Relations & Communications

Industry
Experience

Advertising & Marketing
Business Management & Consulting
Coaching
Charities & Social Services
Customer Service
Education
Electronics & Technology
Entertainment & Event Management
Fashion & Beauty
Finance
FMCG, Retail & Consumer Goods
Healthcare, Medical, Health & Wellness
Hospitality
Industrial & Manufacturing
Leisure & Recreation
Property & Real Estate
Transportation
Travel & Tourism

Additional languages

Please select listing to show.

Work Experience

Senior Marketing Manager
Outsourcery
Nov 2022 - Current
  • Management of the internal pod team.
  • Project management.
  • Client liaison.
  • Content creation.
  • Digital marketing strategy.
  • Social media management.
Lead Social Media Manager and Copywriter
Prycision
Jan 2018 - Nov 2020
  • Responsible for all copywriting tasks (print and digital) and proofreading and editing for all clients within the agency. This includes all forms of copy; scripts, advertisements, emails, websites, brochures, catalogues, flyers, contracts, banners, blogs, advertorials, editorials, professional documents, etc.
  • Responsible for all social media for all clients within the agency. This includes script writing, scheduling, and general social media platform management.
Marketing Manager, Copywriter, and Social Media Manager
DR Holdings
Mar 2017 - Nov 2022
  • Overseeing the marketing teams and all marketing functions within.
  • Responsible for all marketing tasks for all brands within the Group, which includes coordination, administration, strategising, handling all meetings, writing, design work, implementing campaigns, planning and running events (internal and external), etc.
  • Responsible for all copywriting tasks (print and digital), as well as proofreading and editing for all brands within the Group. This includes all forms of copy; scripts, advertisements, emails, websites, brochures, catalogues, flyers, contracts, banners, blogs, advertorials, editorials, professional documents, SEO, etc.
  • Responsible for all social media management for all brands within the Group. This includes script writing, scheduling, responding to queries, and general social media platform management.
  • Strategy, design work, and implementing campaigns.
  • Planning and running events.
  • Social media management.
Copywriter and Account Manager, Marketing Manager
Badger Holdings
Jan 2012 - Mar 2017
  • Head up the Internal Marketing division for the Badger Gauteng-based offices. I was responsible for handling all internal marketing needs and requirements for Badger and the different companies/brands based in Gauteng, from internal events, conferences and initiatives, to communication, social media, promotional gifting, etc. Communication responsibilities extend to the whole Badger Group and all offices.
  • Champion the Badger Culture within our Gauteng offices required me to work closely with Directors, Executives and staff to uplift the culture and ensure all employees are satisfied at Badger and within their positions. This includes hosting continuous competitions, drives, initiatives, fun days, functions, content, newsletters, wellness events, etc.
  • Launched the Badger Net – an intranet for the Badger Group. Responsible for all content on the Badger Net and for maintaining and updating the site.
  • Heavily involved in the initial launch of dotsure.co.za.
  • Responsible for heading up the internal Marketing division for the Badger Gauteng-based offices.
  • Copywriter and editor for all 15 different brands within the Badger Group.
  • Marketing Representative/Account Executive for specific brands.
  • Involved in general marketing initiatives, projects, and campaigns.
  • Hosting competitions, drives, initiatives, functions, and events.

Education & Certifications

Post Graduate Degree in Education

University of South Africa

Degree in Languages Specialising in Journalism

University of Pretoria
No, please share more profiles
Yes, I want to proceed with this candidate

Services

Pricing

About Us

Resources

Book a call

Before you go, check this out!

Hiring Remote Talent?
Start Here.

Join our free 40-minute Lunch & Learn on how UK businesses are building high-performing remote teams in South Africa.

Host: James Townsend-Rose, CEO of Outsourcery and Seamless

Practical advice. Real examples. Live Q&A.

Reserve my spot