• Lead the creative team, overseeing content, design, SEO, and email marketing to deliver cohesive campaigns.
• Develop and implement digital marketing strategies tailored to client objectives, ensuring alignment with business goals.
• Manage client accounts and team operations, fostering collaboration and ensuring projects are delivered on time.
• Oversee community management, driving consistent engagement and growing online audiences.
• Produce detailed weekly and monthly reports, analysing performance and providing actionable insights to improve campaign outcomes.
• Deliver high-quality design work that strengthens brand identity and maximises campaign effectiveness.
• Successful project management of various tasks with tight deadlines that highlight adaptability / resourcefulness (once-off tasks, website design & build, video editing etc.)

Highlights:

• Property Developer (Scotland): Developed brand guidelines, conducted competitor research, created a paid ads proposal, and designed a social media plan to showcase properties and local lifestyles.
• Mortgage Lender (UK): Delivered brand guidelines, competitor reviews, and blogs focusing on UK mortgages and insurance. Also contributed to web work.

• Managed social media campaigns for local and international SMEs across food & beverage, education, office space, fashion, and maintenance industries.
• Developed and implemented digital marketing strategies to drive brand awareness and engagement.
• Created engaging content and copy for various social media platforms, tailored to each industry and audience.
• Led account management efforts, building strong client relationships and ensuring satisfaction.
• Executed paid social media advertising campaigns, optimising for maximum ROI and engagement.
• Analysed performance metrics and provided actionable insights through detailed reporting.
• Fostered community engagement, responding to inquiries and maintaining a positive brand presence.
• Collaborated with teams to align social media efforts with broader business goals and strategies.
• Led various campaigns (Black Friday/Seasonal/Event) that boosted client sales by up to 150%.