• Free Lunch & Learn: Build high-quality teams with remote talent
  • Next Session: 18 March | 12pm
Save Your Seat
  • Free Lunch & Learn: 18 March | 12pm
Save Your Seat
Book a call

Dale Badenhorst

I am a seasoned digital marketing professional with extensive experience spanning eCommerce operations, digital strategy, and digital marketing management. Successfully spearheaded projects across multiple industries, fostering robust client relationships and driving significant increases in organic traffic and engagement. Proficient in a wide array of digital tools and platforms, coupled with a strong foundation in cybersecurity and IT support, ensuring comprehensive and secure digital ecosystems for clients. I am very adaptable to my environment with problem-solving skills and I am very much a team player with a strong work ethic.

Download PDF
Working style
Download PDF

Skills and Experience

Technical skills & Software tools

Meta
Instagram & Snapchat
X (Twitter)
LinkedIn
Youtube & Pinterest
Mailchimp
Constant Contact
HubSpot
ActiveCampaign & Klaviyo
Magento, Amazon & Etsy
WordPress, Squarespace & Wix
Shopify, & WooCommerce
ChatGPT, Fireflies.ai, Otter.ai & Read AI
Basecamp
Agorapulse
Figma

Professional
skills

Social Media Strategy & Execution
Digital Marketing Strategy & Execution
SEO Strategy Execution & Audits
Email Marketing Strategy & Execution
Influencer Management
Keyword Research & Analysis
Lead Generation Strategies & Funnels
Brand Development & Strategy
Content Creation: Copy
Content Creation: Images & Videos
Campaign Budget Management
YouTube Optimisation
Google Analytics
Market Research & Reporting
Data Hygiene & Management
Public Relations & Communications
Website Updates, Copy and Content
eCommerce Strategy & Management

Industry
Experience

Administration & Support Services
Advertising & Marketing
Agriculture & Environmental Services
Business Management & Consulting
Coaching
Charities & Social Services
Customer Service & Sales
Defense & Security
Entertainment & Event Management
Finance
FMCG, Retail & Consumer Goods
Furniture & Interiors
Healthcare, Medical, Health & Wellness
Hospitality, Travel & Tourism
Industrial & Manufacturing
Leisure & Recreation
PR & Communications
Property & Real Estate

Additional languages

Please select listing to show.

Work Experience

Senior Marketing Manager
Outsourcery
Jan 2021 - Current
  • Managing numerous client accounts, consistently improving key metrics.
  • Leading a team on marketing efforts that develop and execute impactful social media strategies, driving significant increases in reach.
  • Managing collaborative projects with the creative team, consistently delivering successful social media and paid advertising campaigns.
  • Conducting comprehensive website audits to identify and address customer journey pain points, leading to improved user experience.
  • Leading website project development, ensuring projects are completed on time, within budget, and meet client objectives.
  • Developing & managing Google Ads campaigns across search and display networks.
  • Optimising campaigns for performance and budget to maximise return on investment.
  • Reporting on key campaign performance metrics to stakeholders, including clicks, impressions, conversions, and cost-per-acquisition.
  • Creating custom reports and dashboards to track key website traffic and user behaviour metrics.
  • Analysing website data to identify trends, user acquisition channels, and areas for improvement, providing data-driven insights that inform marketing strategies and website optimisation efforts.
  • Successfully launched multiple social media campaigns that increased brand awareness over the course of 6 months to double the number of followers of the social media pages. Relevant for LinkedIn and Instagram campaigns.
  • Provided marketing services, including podcasts and website updates, for a property manager and developer.
    Currently assisting a real estate client with a website build.
eCommerce Freelancer
air up® Gmbh
Nov 2023 - Current
  • Provided daily support and assistance in ecommerce operations, ensuring seamless functionality and efficiency.
  • Conducted backend updates on platforms such as Shopify and Odoo, maintaining the integrity and security of the system.
  • Assisted in the creation and management of product launches.
  • Implemented front-end design enhancements using tools like Builder.io and contentful, optimizing user experience and visual appeal.
  • Quality Assurance of processes such as website development, product creation and assets.
  • Assisted in managing stock updates and facilitated product creation processes within the Odoo system, ensuring accurate inventory management.
  • Generated comprehensive reports and conducted analytics utilizing platforms such as Veezoo and Google Analytics, extracting valuable insights to drive informed decision-making.
  • Assisted in SEO optimisations, and implementation of A/B Testing to improve webshop.
  • Assisted in customer journey mapping and strategic campaign creation initiatives to enhance website engagement.
  • Assisted in launching multiple campaigns, where I had to create the products and prepare the backend and frontend regarding website landing pages for users to purchase items from (e-commerce).
Digital Marketing Specialist Freelancer
Upwork
Oct 2020 - Jun 2021
  • Management of client social media accounts.
  • Developing marketing strategies and conducting market research.
  • Content Creation and Copy Writing.
  • Website UI & UX development and design with Wordpress.
Online Marketing Executive
STA Travel
Aug 2019 - Sep 2020
  • Develop email newsletters using Inxmail Mail Builder and HTML, fostering subscriber engagement.
  • Develop, schedule, and publish engaging social media content across Facebook, Twitter, and Instagram, driving audience growth and brand awareness.
  • Leverage online and digital platforms to generate significant demand for your global brand, increasing brand visibility.
  • Oversee and implement comprehensive social media strategies, ensuring high-quality content aligns with brand goals and messaging. 
Marketing Coordinator and Graphic Designer
SSTG
Jun 2015 - Jul 2019
  • Create engaging social media content and campaigns to drive audience engagement and brand awareness.
  • Manage and optimise content across various social media platforms, fostering a consistent brand voice and maximising reach.
  • Analyse social media performance using analytics tools to identify key trends and insights, leading to strategic content adjustments.
  • Design and present impactful presentations on the latest digital marketing trends and their potential benefits, informing marketing strategies.
  • Conduct continuous market research on competitor products, identifying potential threats and opportunities to inform product development and marketing efforts.
  • Develop engaging online learning experiences by recording, editing, and uploading high-quality class videos.

Education & Certifications

Advanced Diploma in Digital Marketing & Web Design

Shaw Academy

Associates Degree in Marketing Management and Entrepreneurship

Durbanville College

Google IT Support Specialisation

Google (Coursera)

Project Management

Google
No, please share more profiles
Yes, I want to proceed with this candidate

Services

Pricing

About Us

Resources

Book a call

Before you go, check this out!

Hiring Remote Talent?
Start Here.

Join our free 40-minute Lunch & Learn on how UK businesses are building high-performing remote teams in South Africa.

Host: James Townsend-Rose, CEO of Outsourcery and Seamless

Practical advice. Real examples. Live Q&A.

Reserve my spot