Kirsten Jenkins

I’m a Social Media Marketing Manager and influencer relations specialist passionate about creating authentic and reliable content to turn your brand’s audience into loyal paying customers. With five years of experience in digital marketing as a social media manager and digital content creator, I have gained a wealth of knowledge to fit a brand’s unique aesthetic while aligning with current marketing trends to convert views into sales.

Skills and Experience

Technical skills & Software tools

Meta
Instagram & TikTok
Pinterest
LinkedIn
ChatGPT

Professional
skills

Social Media Strategy & Execution
Community Management
Influencer Management
Campaign Budget Management
Analytics & Reporting
Market Research
Content Creation: Copy
Content Creation: Images & Video
Content Marketing Strategy
Influencer Marketing Strategy

Industry
Experience

Agriculture & Environmental Services
Architecture & Construction
Charities & Social Services
Entertainment & Event Management
Family & Parenting
Fashion & Beauty
Finance
Healthcare, Medical, Health & Wellness
Property & Real Estate

Additional languages

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Work Experience

Senior Marketing Manager
Outsourcery
Sep 2021 - Current
  • Content creation.
  • Short-form video (filming + editing).
  • Influencer relations.
  • Social Media Management.
  • Community building.
  • Project Management.
  • Developed and implemented marketing strategies to strengthen a client's B2B presence in the property management sector.
  • Created tailored content for professional landlords, including educational resources, industry insights, and service highlights.
  • Managed social media platforms, with a primary focus on LinkedIn, to engage and grow the professional landlord audience.
  • Conducted market research to identify industry trends and pain points, driving content strategy and themes.
  • Scheduled and coordinated content across social channels, ensuring timely and consistent delivery.
  • Contributed to the marketing of individual rental and sales properties as needed.
  • Enhanced brand positioning by maintaining a cohesive tone of voice, visuals, and messaging.
Social Media Manager and Influencer
Freelancing
Jan 2018 - Current
  • Photography and photo editing.
  • Videography and video editing.
  • Social media strategy.
  • Community management.
  • Public relations management.
  • The Catalyst Education Programme: I coordinated a boosted sign-up campaign that reached over 60 000 people with an estimated overall engagement rate of 1.7%. This generated an increase in web traffic and sign-ups for a second programme location. 
  • Featured in Glamour SA magazine to discuss the content creator space and influencer marketing. 

Education & Certifications

Diploma in Makeup Artistry

New Skills Academy

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